Birthday Direct was founded in November of 1995 by Sherri Ann Stout as the party division of a retail chain of children's gift stores known as Babies, Birthdays & Balloons. The following year BirthdayDirect.com was launched. Since then, the company has experienced tremendous growth and become one of the leading Internet retailers of children's birthday party supplies, party favors, and decorations.

In 2004 Birthday Direct won the prestigious "Best Customer Service Program" award from the National Party Retailing Association. We strive to serve our customers with professional, courteous customer service and provide top quality birthday party supplies from top manufacturers such as Party Express by Hallmark, DesignWare by American Greetings, Pioneer Party Group, Rubies, Creative Expressions, Unique Industries, and many other top quality party supply manufacturers.

At Birthday Direct our mission is to set the standard of excellence in the party supply industry for customer service, product selection, and quality merchandise. We will continue to be successful in this mission by applying these guiding principles:

• Hiring and developing employees of the highest caliber who will be loyal and dedicated.
• Using our organization's combined talents to provide excellent service and satisfaction to our valued customers.
• Maintaining business relationships with suppliers of the highest integrity and moral operating principles who dependably deliver high quality merchandise.
• Continually offering our quality products and maintaining an ongoing search for innovative party products from across the globe.

We are members in good standing of the Better Business Bureau's On-line program. Sherri Ann Stout has served on the Board of Directors of the Better Business Bureau of the Shoals since 2009 and will serve as Chairperson on the Board of Directors of the Better Business Bureau of the Shoals in 2010. Birthday Direct is headquartered at 120 Commerce Street, Muscle Shoals, Alabama 35661.