Sherri Stout Faamuli – Founder and Creative Director of Birthday Direct

Sherri Stout Faamuli is the artist and visionary behind Birthday Direct. With a lifelong love of art and storytelling, Sherri launched one of the internet’s first party supply websites in 1996 — turning her passion for meaningful celebrations into a trusted name for families around the world.

From the beginning, Sherri’s goal was simple: to create party designs that were kind, colorful, and filled with heart. Her illustrations have always embraced imagination over trends, with playful themes that avoid violence and focus on joy, nature, and connection. Whether it’s a gentle farmyard scene, a splashy sea creature, or a dino ready to party, every design is thoughtfully created to spark happiness — especially for little ones.

As Birthday Direct has evolved, so has Sherri’s focus. Today, her work centers on fully editable digital party templates that give parents creative freedom while supporting eco-friendly choices. These downloadable designs reflect decades of experience in what makes a party feel truly special — and they’re made to be as easy to use as they are beautiful.

Sherri continues to guide the Birthday Direct brand as it grows in new directions. Her work has delighted millions of customers, and her commitment to making simple, joyful celebrations accessible to all families remains at the heart of everything she does.