Licensing

Birthday Direct Licensing Proposal Kit

Artist: Sherri Stout Faamuli
Brand: Birthday Direct
Email: help@birthdaydirect.com

Welcome

Thank you for your interest in licensing our artwork. Since 1996, Birthday Direct has delivered joy to millions of families worldwide. Our digital designs are known for being colorful, kind, non-violent, and toddler-friendly — a trusted favorite of parents and grandparents alike.

We’re excited to explore partnerships that bring our art to life through new products while keeping our values at the heart of it all.

About the Artist

Sherri Stout Faamuli is the artist and creative behind Birthday Direct’s signature look. Her work celebrates childhood with gentle, joyful, and inclusive themes. Her illustrations are designed to spark imagination and delight — perfect for children’s product lines.

Ideal Licensing Partners

We are open to licensing our artwork for use on non-competing products that align with our brand mission, including:

  • Children’s bedding and nursery décor
  • Apparel (infant and toddler clothing)
  • Wall art and prints
  • Plush toys and room accessories
  • Stationery and school supplies

Note: We do not license artwork for competing digital or print-at-home party products.

Licensing Options

Licensing is flexible and customizable depending on your product, region, and goals. Available options include:

  • Exclusive or non-exclusive rights
  • Product-specific or category-specific licensing
  • Flat-fee or royalty-based pricing
  • Custom collections developed in collaboration

We’ll work with you to tailor a licensing agreement that supports mutual success.

How to Submit a Proposal

Please send your licensing inquiry to help@birthdaydirect.com and include the following:

  • Your business name, website, and contact info
  • Brief company background
  • Proposed product(s) using the artwork
  • Regions and retail channels (e.g. online, wholesale)
  • Preferred licensing structure (flat fee, royalty, etc.)

Once we review your proposal, we’ll be in touch to discuss next steps and share any sample contracts or artwork previews.

Let’s Make Something Beautiful

We’re excited about the possibility of working together. If your brand shares our commitment to quality, imagination, and childhood joy, we’d love to hear from you.

— The Birthday Direct Team