Birthday Direct History

Our Story: From Party Supplies Pioneer to Digital Celebration Studio

Birthday Direct was founded in 1996 with one clear goal: to make party planning easier, more joyful, and more affordable for busy families. Long before online shopping became the norm, we were one of the first websites dedicated entirely to party supplies — delivering delight straight to doorsteps before it was even a thing.

Over the years, we’ve proudly helped millions of customers celebrate everything from first birthdays to school milestones and beyond. Our name became synonymous with quality, trust, and charming, kid-friendly designs. What set us apart then still defines us today: thoughtful, imaginative products that bring families together.

As technology evolved and the needs of modern parents changed, so did we.

Today, Birthday Direct has reimagined what a party company can be. We've shifted from traditional party goods to beautifully illustrated, fully editable digital party templates — designed by our founder and artist, Sherri Stout Faamuli. This move honors our legacy while embracing the future: more creative freedom for hosts, less waste for the planet, and instant access for families anywhere in the world.

Our colorful, kind, and non-violent designs are made to nurture young imaginations and create memories that last. Every template invites you to customize your celebration, express your style, and share joy in your own unique way.